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Sobre Alza Digital: La Agencia Detrás del Nombre
Alza Digital started with a gap that two people in different cities noticed independently.
Aylin Benítez, working in enterprise SaaS sales across Central and South America, was talking to business owners every week. Restaurant groups in Panama. Professional services firms in Colombia. Growing companies in Mexico. They all knew they needed better digital marketing. Most couldn't find an agency that could actually deliver it. Local agencies were small and limited. US agencies didn't know the market. Nobody was building specifically for Latin America with serious methodology behind them.
John Piccone had been running Media Saga Social SEO in Denver since 2016, building rankings and campaigns for businesses in healthcare, hospitality, automotive and home services across competitive US markets. He could see the same gap from the other side.
Alza Digital is what they built to close it: a bilingual digital marketing agency headquartered in Panama City, backed by US-tested methodology, built for the 15 Spanish-speaking markets that make up Latin America.
Founded
2026 · Panama City, Panama
Backed by
Media Saga Social SEO · Denver, CO
Co-Founders
Aylin Benítez & John Piccone
Markets
15 Spanish-speaking countries
AB
Photo required for launch
Aylin Benítez, Co-Founder
Aylin Benítez is the Co-Founder of Alza Digital and the person every client works with, from the first conversation through to the monthly results review.
She spent years in enterprise SaaS sales, working with large companies across Mexico, Colombia, Panama and throughout Central and South America. That work meant constant contact with marketing directors, business owners and operations teams who were trying to grow. Many of them had the right budget and the wrong strategy. She learned what works in these markets by sitting across the table from the people running the businesses, rather than by reading about it.
That background shapes how she runs client relationships here. She starts with the business rather than the service menu. What the company actually sells, who actually buys it, and where the revenue is being lost before marketing ever enters the conversation.
She is also the reason Alza Digital moved on AEO early. Watching how buyers across the region started asking AI assistants the questions they used to type into Google, she pushed to build the capability before clients began asking for it.
JP
John Piccone, Founder
John Piccone founded Alza Digital and owns Media Saga Social SEO, the Denver agency that has been running SEO, paid advertising, social media and web design campaigns in competitive US markets since 2016.
Fifteen years of that work produced the methodology Alza Digital runs on: the research process, the campaign structures and the reporting standards that carry over regardless of which country a business operates in.
He provides the methodology, the US-market proof of concept, and the founding backing. Aylin manages the client work and the market relationships. That division isn't a workaround. It is what makes the agency function well for Latin America.
Media Saga Social SEO, the backing
Media Saga Social SEO is John Piccone's digital marketing agency, based in Denver, Colorado, operating since 2016. It provides SEO, paid advertising, social media marketing and web design to businesses across healthcare, hospitality, home services, automotive, legal and retail markets in the United States.
Alza Digital's relationship with Media Saga is a quiet "Powered by." It is not a franchise and it is not a subsidiary. Media Saga provides the campaign methodology, the strategic playbooks and the track record that give Alza Digital its operational foundation. Alza Digital applies those systems to 15 Latin American markets, with Aylin Benítez managing client relationships and market execution from Panama City.
The distinction matters. Most US agencies that attempt Latin America bring a US strategy and adapt it minimally. Most local LATAM agencies lack the toolset and methodology to produce consistent results. Alza Digital is neither. It offers US-level methodology delivered by someone who actually knows the markets, and that combination did not exist before this agency.
Our Mission
Alza Digital exists for one reason. Latin American businesses deserve marketing that works the same way it works in the most competitive markets in the world, not a local approximation of it.
Every business owner we talk to across the region is dealing with a version of the same problem. They know digital marketing matters. They're often already spending on it. And they're not getting results that justify the investment. Usually the agency they hired doesn't have the data, the systems or the strategic depth to deliver outcomes that move the needle.
Closing that gap is the job. Every market we enter, we enter with the same research process, the same campaign standards and the same reporting we would use for a client in Denver or Chicago.
And we build for where search is going, not only where it has been. As more buyers across Latin America put their questions to AI assistants instead of a search box, the businesses that show up in those answers will take the customers. Getting our clients there early is part of the mission, not an add-on to it.
Our Team
Alza Digital is two founders and a delivery bench provided through Media Saga. We would rather tell you that plainly than describe a department that doesn't exist.
Aylin Benítez
Co-Founder · Panama City
Client strategy and market execution
John Piccone
Founder · Denver, CO
Methodology and strategic direction
Content Team
Bilingual writers and specialists
Hiring through 2026
Frequently asked questions
Who runs Alza Digital?
Two people. Aylin Benítez is Co-Founder and runs every client relationship from Panama City. John Piccone is Founder, owns Media Saga Social SEO in Denver, and provides the methodology and strategic direction from the background.
Is Alza Digital a subsidiary of Media Saga Social SEO?
No. It is not a subsidiary, a franchise or a division. Alza Digital is its own agency, headquartered in Panama City. Media Saga provides the campaign methodology and the track record behind it, and that is the whole of the relationship.
Why is the agency based in Panama City?
Panama is where Aylin is based, and it works well as a hub for the region. It is a business centre with strong connections into both Central and South America, in a timezone that overlaps the whole market and the United States.
Do you actually work outside Panama?
Yes. We work across all 15 Spanish-speaking countries in Latin America. Campaigns are built market by market and city by city, because search behaviour in Medellín is not search behaviour in Monterrey or Lima.
What makes Alza Digital different from a local agency?
Most local agencies in the region are small teams working without serious research tools or a repeatable methodology. We run the same research process and campaign standards used in competitive US markets, applied by someone who knows how business actually gets done in Latin America.
What makes you different from a US agency working in the region?
US agencies that expand into Latin America usually bring a US strategy and translate it. We build for the market first: the language your customers search in, the platforms they actually use, and the competitive landscape in your specific city.
Do you work in English or Spanish?
Both. Client communication happens in whichever you prefer. Campaigns are built in the language your customers actually search in, which in most of our markets is Spanish, and in tourism and expat markets is often both at once.
How do I start a conversation?
Contact form, email or WhatsApp. It goes to Aylin, and she responds personally in 2 business days or less. The first conversation is about your business and what makes sense to tackle first. It is not a pitch.
Ready to talk?
Now you know who you would be working with. The next step is a conversation about your business: what you sell, who buys it, and where the customers you are missing are going instead. No pitch decks, no automatic proposals.
Aylin Benítez · Co-Founder · Responds in 2 business days or less
alzadigitalmarketing.com · Panama City, Panama