Agencia de Publicidad Digital
en Latinoamérica
SEO takes months. Paid advertising takes hours. When you need customers this quarter, when you are opening a location, or when a competitor has just moved into your market, this is the lever that moves immediately.
The problem
Paid advertising is easy to start and expensive to run badly.
Every platform has made it simple to begin spending. None of them has made it simple to spend well. Almost every account we inherit is losing money in at least one of these four ways, regardless of which platform it runs on.
Paying to reach people who were never going to buy
A dental clinic bidding on "dentist" pays for students researching the profession, people looking for jobs, and anyone comparing salaries. Without a negative keyword list built from the actual search terms report, a meaningful share of the budget goes to clicks that could never have become patients.
Sending paid clicks to a page that cannot convert them
People point ads at their homepage. A visitor who searched for one specific service lands on a page about everything the business does and has to hunt for what they came for. You paid for that click either way.
No conversion tracking, so no idea what works
If calls, forms and WhatsApp messages are not tracked back to the campaign that produced them, every optimisation decision after that is guesswork. This is the single most common thing missing from accounts we take over.
Letting the platform spend on autopilot
The defaults on every ad platform are built to spend your budget, not to protect it. Broad targeting with automated bidding and no oversight will certainly find you traffic. Whether that traffic has any relationship to your business is a separate question.
The platforms
Five places we can put your budget.
They do not do the same job. Google catches demand that already exists. Meta creates demand that did not. LinkedIn reaches people by what they do for a living. Knowing which one your business needs first is most of the decision, and it is the first thing we work out with you.
Google Ads
Someone has already decided they need what you sell and is actively looking for it. Google Ads puts you in front of them at that moment. The intent is already there, which is why these clicks convert at higher rates and cost more. The right starting point for urgent or considered purchases: emergency services, legal help, medical appointments, anything with a deadline attached.
Facebook & Instagram Ads
Nobody opens Instagram looking for a restaurant to book. They see one and decide they want it. Meta lets you reach people by location, interest, behaviour and whether they have visited your site before. The right starting point for discretionary purchases and for anything visual: hospitality, aesthetics, retail, fitness, events.
LinkedIn Ads
Targeting by job title, company size and industry rather than by interest. Clicks cost considerably more than the other platforms, which makes it viable only where a single client is worth a great deal. For B2B services, corporate security and professional firms selling to other businesses, it can be the only channel that reaches the actual decision maker.
Microsoft Bing Ads
Smaller audience, meaningfully cheaper clicks, and less competition for the same terms. Rarely the first platform we recommend, and frequently worth adding once Google is working, particularly for business and professional categories where the desktop audience skews older.
AI-powered advertising
Advertising inside AI assistants is new, the formats are still being defined, and nobody has a long track record with it yet. We are saying that plainly rather than selling it as established. What we can do is get you in early where it makes sense for your category, and tell you honestly when it does not yet.
Our process
How we run an account.
Six stages, the same on every platform. The first three happen before a single ad goes live, which is the part most agencies skip.
Work out what a customer is worth to you
If a new patient is worth 800 dollars over their life with your clinic, you can afford a very different cost per click than a business selling a 30 dollar product. Everything downstream depends on this number, and it is the first thing we ask for.
Research what reaching your buyers costs here
Live volume and cost data for your city and your industry, not a national average. Costs vary enormously between markets in this region, and a campaign budgeted on the wrong assumption runs out before it produces anything.
Set up conversion tracking before spending anything
Calls, forms, WhatsApp messages and bookings all tracked back to the campaign and audience that produced them. Without this the account cannot be optimised, only guessed at, and we will not run one that way.
Build the campaigns and the pages they point at
Tight targeting, creative that matches what the person was doing when they saw it, and a landing page about that specific thing rather than your homepage. Exclusions built in from the start rather than added after the money is gone.
Review what actually happened every week
This is the unglamorous work that separates a profitable account from an expensive one. What people searched or saw, what converted, what wasted money, and the exclusions added as a result.
Report in money, not impressions
What you spent, how many enquiries it produced, and what each one cost. Impressions and click-through rate are diagnostics for us, not achievements to show you.
Who it suits
Where paid advertising earns its cost.
Ads work best when a customer is worth enough to justify paying to reach them, and when you need volume sooner than SEO can deliver it. That describes some industries far better than others.
Latin America
What paid advertising costs here is not what it costs in the US.
Clicks are cheaper, and that cuts both ways
Cost per click across most of this region sits well below comparable US markets, so a modest budget goes considerably further. It also means competitors can enter cheaply, and a category can get expensive faster than you expect once they do.
Facebook carries more weight here than in the US
In several of our markets, Colombia especially, Facebook advertising demand is far higher relative to Google than a US-based playbook would predict. Building a Meta-light strategy because that is the current US convention leaves real volume on the table.
The conversation often continues on WhatsApp
Across most of Latin America the enquiry does not end at a form. It moves to WhatsApp, which is where the sale is actually made or lost. Campaigns that ignore this measure the click and miss the customer.
Currency matters to your budget
Outside dollarised markets like Panama and Ecuador, a budget set in local currency shifts in real terms as the exchange rate moves. It is a small thing until it is not, and it is worth planning around rather than discovering.
Questions
Frequently asked questions
Which platform should I start with?▾
How much should I spend per month?▾
Who holds the ad account?▾
How do you charge?▾
How quickly will I see results?▾
Can you take over an existing account?▾
Do I need a separate landing page?▾
What happens if I pause the ads?▾
Do you handle WhatsApp enquiries?▾
What is the difference between this and boosting posts?▾
Will you run ads in Spanish and English?▾
Who manages my account day to day?▾
Find out what you are paying for now.
If you are already running ads, we will audit the account and show you where the budget is actually going before you commit to anything. If you are not, we will tell you what it costs to reach your buyers in your market and whether the numbers work.