Digital Marketing for
Transport and Logistics
Nobody in this industry contacts one company. They send the same request to three and hire whichever one comes back first with a quote that makes sense. Everything on your website either shortens that reply or gets in its way.
Your reality
How shippers actually choose a carrier.
Logistics is a quote race. Almost everything that decides the outcome happens in the first few hours after somebody fills in a form.
The request goes to three companies at once
A family moving apartments and a company shipping monthly both do the same thing: open three tabs, send the same details to all three, and wait. The one that replies first with a number and a clear explanation usually wins, even at a slightly higher price. This is why response time is not a customer service detail in your industry, it is the whole competition.
They search the route, not the service
People do not type logística integral or soluciones de transporte. They type mudanzas de Panamá a Colombia, envío de carga a Miami, transporte de contenedores desde el puerto, or courier a Estados Unidos precio. Pages built around corporate service categories miss all of it. Pages built around real routes and real cargo types are what get found.
They are handing over things they cannot replace
A household of possessions, a container of inventory, a shipment a client is waiting on. Before anyone trusts you with that, they look for proof you are a real operation: licences and permits, insurance cover stated plainly, photographs of your own trucks and warehouse, how long you have been running. Most competitor sites in the region show none of it, which makes it cheap for you to be the credible one.
Two customers who share nothing but your phone number
The household move is emotional, price sensitive and happens once. The corporate account is a procurement decision with contracts, credit terms and a long evaluation. They need different pages, different words and different proof, and most companies in this industry serve both from one page written for neither.
What goes wrong
The four mistakes we see most in transport and logistics.
Every one of these adds hours to your reply, and hours are what you are competing on.
A contact form that asks for nothing
Name, email, message. Then somebody on your team has to write back asking where it is going, what the volume is, when it needs to move and whether there is a lift. That exchange costs a day, and a day is usually the whole race. A form that captures origin, destination, cargo type, volume and dates lets you answer with a number on the first reply.
Nothing that proves you are legitimate
No permits, no insurance detail, no fleet, no address, stock photographs of trucks that are not yours. Somebody about to hand over a container or a house full of furniture is looking for reasons to believe you exist. Registration numbers, real photographs and a stated insurance position are the cheapest credibility available to you and almost nobody publishes them.
One page covering every service you offer
Mudanzas, carga internacional, courier, almacenaje and transporte de personal in a single list ranks for none of them and speaks to nobody. The person moving a family and the operations manager shipping pallets have nothing in common. Each service you actually want more of needs its own page, written for that buyer and naming their route.
Enquiries arriving where nobody is watching
A form that emails an address checked twice a week, or a WhatsApp on somebody's personal phone who is out on a route. In an industry decided by whoever answers first, this quietly hands work to competitors every week. Before any campaign runs, we check that the enquiries you already receive are reaching a person.
What we would start with
For a transport company, in this order.
This is the one industry on this site where we usually start with paid, because the demand already exists, the search terms are unambiguous and the job is to be in the quote race from week one rather than in six months.
1 · Google Ads
Somebody searching mudanzas or envío de carga has a date and a load already. The term set is small and the intent is not in doubt, so a tightly built campaign on your real routes puts you in the comparison from the first week, while everything else is still accumulating. Measured by cost per quote request, not clicks, and paused on routes where the numbers do not work.
2 · Diseño Web
A quote form that collects everything you need to answer with a number, separate pages for the household customer and the corporate account, and your permits, insurance and real fleet photographs where a nervous buyer will see them. Ads without this are a fast way to buy clicks that go nowhere.
3 · SEO
A page for each route and cargo type you want more of, which is slower than ads and considerably cheaper once it holds. Local search matters for the depot and for last mile work, and less for international freight, where the buyer is not choosing by proximity. We build in the order your revenue actually comes in.
4 · Redes Sociales
Lowest priority here, and for corporate freight it means LinkedIn rather than posting. Buyers evaluating a carrier look you up to confirm there are real people behind the name. A current company page and a visible operations lead do that job. For household moving, occasional local content has some value, and we will tell you if it does not.
AEO · being the answer when somebody asks
People now ask an assistant before they open three tabs: which company moves furniture between these two countries, roughly what a container costs on this route, who handles customs on the way in. The reply names two or three carriers and the shortlist is set before you were ever contacted.
Being named means your routes, your services and your credentials are structured so an assistant can read and cite them. In an industry where the buyer wants a recommendation rather than a list of options, this matters more than it looks.
What changes
What working looks like for you.
These are the things we report on, because they are the things we control. We do not promise a number of loads or signed contracts, and you should be wary of anybody who does.
Quote requests are counted, not guessed
Form submissions, WhatsApp clicks and calls, tracked by route and by service, so you can see whether the ads are producing corporate enquiries or household moves. This is the number that runs the whole account.
You know what a quote request costs you
Cost per enquiry by campaign and by route, reported every month. When a route stops making sense at the price the auction is asking, we say so and move the budget rather than defending the spend.
More of your visitors get in touch
A quote form that asks the right questions, visible credentials and separate pages for your two kinds of customer change how many existing visitors contact you. Measurable from the week the site goes live, before any new traffic arrives.
You appear for the routes you want
Rankings by route and cargo type rather than one figure for the company. That tells you whether international freight is climbing while local moving sits still, and where the next page should go.
Get a market snapshot for your company
Before any talk of scope or price, we will pull what shippers in your market search for, route by route and service by service, roughly how many of them there are each month, who currently holds those positions, and what a quote request would cost you in paid search. Written up and sent to you. No charge.
Where we deliver
Transport and logistics, in your market.
A company in Panama City works around the canal, the free zone and a constant flow of people arriving and leaving, which makes both international freight and household moving unusually strong. A company in Medellín moves goods through a mountain corridor where road logistics and last mile delivery are the daily problem. Campaigns are built for the routes you actually run.
Questions
Frequently asked questions
We cannot publish prices. Every load is different.▾
Why start with Google Ads instead of SEO?▾
We work with companies, not consumers. Does this still apply?▾
Our business is seasonal. Can spending follow that?▾
Do we need a page for every route we serve?▾
How do we compete with the international freight brands?▾
How long before I see results?▾
Who would I actually be working with?▾
Who you deal with
You will be working with Aylin.
Aylin spent her career in marketing and in enterprise marketing software sales, working with major brands and companies throughout Latin America. She has sat across the table from marketing directors defending a budget and reporting results upward, which means she already knows what a plan has to look like before anyone can say yes to it.
That is why a first conversation with her feels closer to a diagnosis than a pitch. She will want to know which routes and services you want more of, where your enquiries come from today, and what you have already tried. Then she will tell you which of the five services would change things fastest, including when the answer is that you do not need all of them.
She works in Spanish or English, whichever you prefer, and inside your business hours. She handles your account herself from that first message through to the monthly reviews, so nobody hands you to a junior once the contract is signed.
Let us look at your market first.
Tell us what you move and where. You will get back a snapshot of what shippers in your market are searching for, who currently comes up, and what a quote request would realistically cost you to win.
Request your market snapshot →