Digital Marketing
for Your Industry
Your customers do not search the way a marketing plan assumes they do. A patient in pain, a couple choosing dinner and a company that just got sued are three completely different buyers, on different platforms, at different hours. We build around the way yours actually behaves.
Why it matters
Four things your industry changes about the plan.
This is why a campaign built from a template underperforms one built for your category, even when the budget is identical.
The words your buyers use
You call it odontología. They type dentista. You call it medicina estética. They type the procedure by name. Almost every industry has a professional vocabulary and a customer vocabulary, and the customer one is usually larger and less contested. Which one your pages are built around decides how many people ever reach them.
Where the decision actually happens
A restaurant is chosen on Instagram before anyone opens a browser. A law firm is chosen after reading, comparing and asking someone. A plumber is chosen by whoever answers the phone first. Putting your budget on the platform where your buyers are not deciding is the most common way money disappears here.
What one customer is worth to you
A restaurant cover and a legal case are not worth the same, so they cannot justify the same cost per enquiry. This is what sets whether ads make sense for you at all, how aggressively we can bid, and whether the sensible route is paid traffic now or search positions that cost nothing per click later.
The doubt you have to answer first
Every industry has one question the customer needs settled before they contact anyone. Is this clinic safe. Is this firm serious. Will they actually turn up. Is the food as good as the photos. A page that answers your industry's version early converts far better than one that lists services, and that is a content decision, not a design one.
Industries
We know your industry.
An SEO campaign for a dental clinic targets terms like urgent dentist or teeth whitening. For a restaurant it is where to eat or best dinner spot. For a law firm it is employment lawyer. Every industry has its own buyers, its own platforms and its own moment of decision. Find yours below.
If your business does not fit neatly into one of these, that is common and it is not a problem. The research process is the same whatever you sell.
How we work
What we do before we recommend anything.
Industry knowledge is easy to claim and easy to check. Here is what it actually means in the work.
We pull the real numbers for your category
Not for marketing in general, and not for your industry nationally. For what your customers type, in your city, with the volume and the difficulty attached to each term. You see that before you approve anything, and if the numbers do not justify the work we would rather you saw that too.
We look at who is beating you right now
The businesses holding the positions you want are the clearest brief available. What they publish, what they leave out, how fast their site is, what their reviews say. In a lot of markets here those positions are held by directories rather than competitors, which changes the plan entirely and usually in your favour.
We recommend the services your industry needs, not all five
A restaurant usually needs social and a fast mobile site long before it needs a large SEO programme. A law firm is close to the opposite. A clinic normally needs both plus a Google Business Profile that is actually maintained. Telling you which two to start with costs us a bigger opening engagement, and it is still the right advice.
We measure what your industry actually counts
Bookings for a restaurant, appointment requests for a clinic, consultation enquiries for a firm. Each month you see where you rank, how much search traffic arrived, and how many enquiries came in and what each one cost, all verifiable in your own accounts. What we will not do is put a revenue projection in a proposal, because your pricing and how you close are yours, not ours to promise.
Where we deliver
Your industry, in your market.
The same industry behaves differently from one country to the next. A clinic in Panama City is found in two languages. A clinic in Medellín is found by patients who are often still abroad. Campaigns are built for the market you sell in.
Get a market snapshot for your industry
Before any talk of scope or price, we will pull what people in your city actually search for in your category, roughly how many of them there are each month, who currently holds those positions, and where the realistic gap is. Written up and sent to you. No charge, and no obligation to do anything with it afterwards.
Questions
Frequently asked questions
My industry is not on your list. Do you still work with me?▾
What actually changes between one industry and another?▾
Do you have case studies in my industry?▾
Which services does my industry usually need?▾
How do you learn my business well enough to write about it?▾
How long before I see results?▾
Do you work in Spanish or English?▾
Who would I actually be working with?▾
Who you deal with
You will be working with Aylin.
Aylin spent her career in marketing and in enterprise marketing software sales, working with major brands and companies throughout Latin America. She has sat across the table from marketing directors defending a budget and reporting results upward, which means she already knows what a plan has to look like before anyone can say yes to it.
That is why a first conversation with her feels closer to a diagnosis than a pitch. She will want to know what you sell, where your customers find you today, and what you have already tried. Then she will tell you which of the five services would change things fastest for your business, including when the answer is that you do not need all of them.
She works in Spanish or English, whichever you prefer, and inside your business hours. She handles your account herself from that first message through to the monthly reviews, so nobody hands you to a junior once the contract is signed and you never start over explaining your business to someone new.
Start with the research, not the sales call.
Tell us what you sell and where you sell it. You will get back a snapshot of what your customers are searching for, who currently ranks for it, and what it would realistically take to get you there.
Request your market snapshot →