Alza Digital’s 5
Digital Marketing Services
SEO, social media, paid advertising, web design and AEO. Five services, run by one team, built so that each one makes the others work harder. Here is what each does, what it costs you to go without it, and which businesses need it most.
In plain language
What digital marketing actually means for your business.
Most of what gets written about digital marketing is written for marketers. Here is the version that matters to you.
Somebody nearby needs what you sell
Maybe their tooth hurts. Maybe they are choosing a restaurant for Saturday. Maybe their company just got sued and they need a lawyer by Monday. In that moment they pick up a phone and start looking, on Google, on Instagram, increasingly by asking an AI assistant.
Within a few minutes they have chosen someone
Digital marketing is the work of making sure that someone is you. Everything below is a different route to the same customer at a different moment in their decision, which is why they are worth understanding separately before you buy any of them.
You do not need all five to start
Most clients begin with one or two and add from there as results justify it. What you do need is to know which one is losing you the most business right now, and that depends on your industry, your city and what your competitors are already doing.
That is what the first conversation is for
Not a pitch for all five. A look at where the gap is, and an honest answer about which of these would move the needle first for a business like yours, including when the answer is that you do not need us yet.
The five services
Five services. One integrated system.
A good website that nobody finds doesn't earn anything. Ranking well and then sending people to a site that fails to convert wastes the traffic you worked for. Ads that reach people who have never heard of you cost more than they should. We run all five together because each one makes the others work harder.
SEO
When someone searches for what you sell, Google shows a handful of businesses above the fold and almost every click goes to those. SEO is the work of moving you onto that first screen and keeping you there. It is the slowest of the five to take hold and the hardest for a competitor to take away once it does.
Best for businesses whose customers search before they buy
Social Media Marketing
Search catches people who already know they need something. Social reaches them earlier, while they are still deciding who to trust, and across Latin America that is where an enormous amount of that deciding happens. The measure of success is not follower count. It is whether the name is familiar when they finally need you.
Best for businesses people want to see before they commit
Publicidad Digital
Google Ads, Facebook and Instagram Ads, LinkedIn, Bing and AI-powered placements. SEO takes months and ads take hours, so this is the lever for when you need customers this quarter. Your budget goes directly into your own ad account and we charge a management fee only, with no margin taken on media.
Best for new locations, seasonal pushes, competitive markets
Web Design
Every other service on this page ends at your website. An ad click, a search result, a link in your Instagram bio, all arriving at the same place. If it loads slowly, buries the phone number or falls apart on a phone, you have paid to bring someone in and then lost them.
Best for anyone running traffic to a site that is not converting
AEO: AI Answer Engine Optimization
A growing share of your customers no longer search. They ask. ChatGPT, Google AI Overviews and voice assistants answer with two or three businesses, and there is no page two. AEO is the work of being in that answer.
Almost no agency in Latin America is doing this yet, which is exactly why it is worth doing now. The businesses that move early tend to keep the position, because AI answers change far more slowly than search results do.
Best for clinics, restaurants, hotels and professional services
The compounding effect
How the five work together.
This is the part that separates an agency from a list of vendors. Run separately, these five compete for the same budget. Run together, each one lowers the cost of the next.
She searches for a dentist on a Tuesday morning
SEO is why your clinic is one of the three she sees.
She taps through and books instead of leaving
The site loads in under two seconds and puts the booking button where her thumb already is. Web design is why she does not go back to the results.
She already recognised the name
Your clinic has been showing up in her feed for weeks. That is social media doing its work well before the search happened.
Her husband needs a cleaning too
The ad he sees that evening reaches him because she already visited your site. That is publicidad digital retargeting.
Her neighbour asks ChatGPT for a recommendation
Your name is in the answer. That is AEO. Every one of those touchpoints made the others cheaper: familiarity from social raises click-through on search, ranking well lowers what you pay per click, and a site that converts means fewer visitors are needed for the same number of bookings. That compounding is only available when one team runs the whole thing, which is why we do not sell these five in isolation.
Industries
We know your industry.
An SEO campaign for a dental clinic targets terms like urgent dentist or teeth whitening. For a restaurant it is where to eat or best dinner spot. For a law firm it is employment lawyer. Every industry has its own buyers, its own platforms and its own moment of decision, and all five services are built around yours.
Where we deliver
All five services, across our markets.
Campaigns are built for the specific market, because what people search in Monterrey is not what they search in Medellín or Lima.
Get a market snapshot for your city
Before any talk of scope or price, we will pull what people in your city actually search for in your category, roughly how many of them there are each month, who currently holds those positions, and where the realistic gap is. Written up and sent to you. No charge, and no obligation to do anything with it afterwards.
Questions
Frequently asked questions
Which service should I start with?▾
Do I have to buy all five services?▾
How long before I see results?▾
How much does it cost?▾
Who actually does the work?▾
Do you work with businesses outside Panama?▾
Is AEO worth paying for yet, or is it too early?▾
Do you work in English or Spanish?▾
Who you deal with
You will be working with Aylin.
Aylin spent her career in marketing and in enterprise marketing software sales, working with major brands and companies throughout Latin America. She has sat across the table from marketing directors defending a budget and reporting results upward, which means she already knows what a plan has to look like before anyone can say yes to it.
That is why a first conversation with her feels closer to a diagnosis than a pitch. She will want to know what you sell, where your customers find you today, and what you have already tried. Then she will tell you which of the five services would change things fastest for your business, including when the answer is that you do not need all of them.
She works in Spanish or English, whichever you prefer, and inside your business hours. She handles your account herself from that first message through to the monthly reviews, so nobody hands you to a junior once the contract is signed and you never start over explaining your business to someone new.
Not sure which one you need?
That is the normal starting point, and it is what the first conversation is for. Tell Aylin what your business sells and where you are losing customers, and she will tell you which of these five would move the needle first.