Digital Marketing Agency
in Costa Rica
A large share of your customers are searching in English, and many of them are doing it from another country weeks or months before they arrive. A business built only for the person standing in front of it today is missing most of the decision.
The market
Four things about Costa Rica that will affect your results.
This is a small market with an unusual shape, and the businesses that do well here are the ones that understood the shape before they started spending.
Half your market is searching in English
Marketing digital costa rica and digital marketing costa rica return identical monthly volumes, and the pattern repeats across categories. This is not only tourists. Residents, retirees, remote workers and the staff of the multinationals in the free zones all live here and still search in English. A Spanish-only site quietly hands that half of the market to whoever published in the other language.
Here the long Spanish phrase beats the acronym
Posicionamiento web costa rica draws more searches than SEO costa rica, which is the reverse of what happens in most of the region, where the acronym wins everywhere. It is a small example of a general rule: assumptions carried over from a bigger neighbouring market are wrong often enough here to be expensive. We check the phrasing in your own category rather than importing it.
Much of your demand is deciding from another country
The visitor booking a lodge, the patient comparing dental clinics abroad, the family researching a move, the buyer looking at property. All of them start months before anything happens, and all of that research takes place outside Costa Rica. Local search volume understates your real market, and being present in that earlier reading is worth more than being first on a map result at home.
Whoever answers first usually gets the work
Enquiries reach you three ways: WhatsApp, a phone call and your website form, and from abroad usually by email or form. Buyers commonly contact several businesses in one sitting and go with whoever replies first. When some of those enquiries arrive from a time zone hours behind yours, a stated response time does more work than most people expect.
What you get
What working with us is actually like.
Costa Rica has plenty of agencies and a good number of freelancers. What is harder to find is somebody who will show you the reasoning behind what they are charging you for.
You get answers the same day, not the next one
We are one time zone away and work your business hours. When a campaign needs a decision or something breaks, you are talking to a person that afternoon rather than waiting overnight for a reply from a different continent. It sounds like a small thing until the week you need something changed before a weekend.
You see the research before you approve the plan
Every term we propose targeting comes with its search volume and its difficulty score attached, for your area and your industry, in both languages where that applies. In a market this size that matters more than usual, because a plan built on assumed demand can burn a modest budget before anybody notices the demand was not there.
We build for the customer who is not here yet
For most Costa Rican businesses the important reader is somebody sitting in North America or Europe deciding between you and three others, months out. That changes what a site has to answer: how getting there works, what is included, what the weather does in that month, what happens if plans change. Those pages are also the ones that rank, because almost nobody writes them.
You can check every number we report
Each month you see where you rank and for which terms, how much search traffic reached your site, and how many enquiries came in and what each one cost. Those are figures you can verify in your own accounts rather than take on trust. We do not put a revenue projection in a proposal, because your pricing and your sales process are yours, and a number that depends on them is not ours to promise.
Services in Costa Rica
What each service does for a Costa Rican business.
Five services that work together rather than five line items on an invoice. Most businesses start with one or two, and which ones make sense depends on where your customers are already looking for you.
Posicionamiento Web · SEO
Being what people find when they search for what you offer, in whichever language and from whichever country they searched. For most businesses here that means pages written for somebody planning from abroad as well as pages for the local market. This is the service that compounds: the position you hold keeps working after you stop paying for it.
Diseño Web
A site that answers the questions a distant buyer actually has, loads quickly on a phone, and makes booking or enquiring obvious from any page. For accommodation and tours it also means a direct path that competes with the platforms rather than pointing at them, since every booking that arrives through your own site keeps its commission with you.
Redes Sociales
Costa Rica photographs well, which is an advantage most businesses here underuse. For lodges, tours and restaurants the account is where somebody decides you look like the right place, and it is checked before the message is sent. We report reach, saves and messages rather than follower counts, because saves are how people build a shortlist for a trip they have not booked yet.
Google Ads y Facebook Ads
Enquiries from the week you launch, and here campaigns are usually aimed at other countries rather than at Costa Rica, which changes both the targeting and the cost. Run in the months when your season is being booked rather than year round. Your budget goes into your own account and we charge a management fee only.
AEO · AI Answer Engine Optimization
Trip planning has moved into conversation faster than almost any other kind of research. People ask an assistant where to stay near Manuel Antonio, which clinic handles a procedure, whether a place suits children, and the answer names specific businesses before any search results appear.
That makes this unusually valuable in Costa Rica, where so much of the decision happens abroad and in advance. Being named means your services, prices and reviews are structured so an assistant can read and cite them, in both languages.
Industries
We know your industry.
A lodge in Guanacaste is chosen by a family six months before they fly. A dental clinic in Escazú is compared against prices in three countries. A relocation lawyer is found the week somebody decides to move. Every industry has its own buyers, its own platforms and its own moment of decision, and yours is where we start.
Your area
What your part of the country means for your business.
We work with businesses anywhere in Costa Rica, and where you are shapes what we would do first. Find your area below. If yours is Monteverde, Puerto Viejo, Nosara or anywhere else, the same research applies to your market.
The working capital, with the volcanoes behind it.
San José and the surrounding cantons hold most of the country's business, its clinics, its law firms and the customers who live here all year rather than visiting. Your buyers here are local and they are also the international companies in the free zones nearby. Competition is more real than in the rest of the country, though by regional standards it is still modest, and the field rewards businesses that simply do this properly.
Dry forest, long beaches and an international airport at the door.
Guanacaste sells to people who are choosing between it and half the tropics, and choosing months ahead. That decision happens almost entirely in English and almost entirely abroad, which makes the earlier research the whole battle. There is also a resident and expatriate community here that buys year round, and it is frequently the audience local businesses forget to build for.
Coffee hills that turned into a technology corridor.
Heredia and the towns around it hold the free zones, the multinationals and the people who work in them, sitting among some of the best coffee country in the world. Your buyers here are corporate, well paid and comfortable in two languages, and business to business sellers in this area have a serious audience within a few kilometres that most of them have never marketed to directly.
Rainforest that reaches the sand, and a great deal of competition for the same visitor.
The central Pacific is one of the most searched parts of the country, which cuts both ways: plenty of demand and plenty of businesses chasing it. What separates the ones that do well is usually specificity, the questions answered honestly and the direct booking path that keeps the commission at home. That is available to any business here willing to build it.
Get a market snapshot for your area
Before any talk of scope or price, we will pull what people search for in your category, in both languages and from the countries your customers are searching from, roughly how many of them there are each month, who currently holds those positions, and where the realistic gap is. Written up and sent to you. No charge.
Questions
Frequently asked questions
Should our site be in English, Spanish, or both?▾
Most of our bookings come through the platforms. Is that a problem?▾
When do people actually search for us?▾
We are not in tourism. Does any of this apply?▾
Is the market big enough to be worth this?▾
How long before I see results?▾
Who holds the ad account?▾
Are you based in Costa Rica?▾
Who you deal with
You will be working with Aylin.
Aylin spent her career in marketing and in enterprise marketing software sales, working with major brands and companies throughout Latin America. She has sat across the table from marketing directors defending a budget and reporting results upward, which means she already knows what a plan has to look like before anyone can say yes to it.
That is why a first conversation with her feels closer to a diagnosis than a pitch. She will want to know what you sell, where your customers find you today, and what you have already tried. Then she will tell you which of the five services would change things fastest for your business, including when the answer is that you do not need all of them.
She works in Spanish or English, whichever you prefer, and inside your business hours. In a country where a good share of your customers are reading in English, that is more than a convenience. She handles your account herself from that first message through to the monthly reviews, so nobody hands you to a junior once the contract is signed.
Start with the research, not the sales call.
Tell us what you sell and where in Costa Rica you sell it. You will get back a snapshot of what your customers are searching for, in both languages and from wherever they are searching, who currently ranks for it, and what it would realistically take to get you there.
Request your market snapshot →